Nissan has always been a brand that pushed the envelope to bring motorists trendsetting vehicles that challenge the status quo. That’s just how we roll. Ever since our global company’s first assembly plant opened its doors in Japan in 1935, our design teams have always consisted of the best and brightest minds, which is why Nissan is synonymous with innovation the world over.
After two decades of absence, Datsun has made landfall – and a big splash! – in South Africa once more. With its dynamic, retro-fusion design – so unlike anything else on South Africa’s roads – the Datsun badge is fast regaining its recognisability. But this sporty runabout is not only turning heads with its nostalgic shape and modern trim, it’s also turning corners with multiple best-in-class awards.
In December last year, Nissan celebrated its 80th birthday and as such have dedicated a section on their US website to celebrating their heritage, including the appreciation of some beautiful classic Nissans. Here are our top two picks of the week focusing on the Datsun brand.
Datsun Cherry 2-door Deluxe (1972)
After an absence of almost three decades, one of South Africa’s most loved vehicle brands is returning! Datsun, which was the number one selling brand in South Africa between 1976 and 1978, will be launching their new Datsun GO aimed at what Datsun has termed the ‘Risers’.
On the 19th of March 2014, the first 21st century Datsuns will be delivered to their new owners in India. The new Datsun GO will be taking to the roads exactly 100 years after the the launch of the first Datsun in Japan.
The New Datsun Go:
Ehh, What’s up, Datsun?
A few weeks ago Group 1 Nissan posted this on their facebook wall:
And it got a lot of people asking, “What does a rabbit have to do with a Datsun?” At first this sounds a bit like Lewis Carroll’s riddle “Why is a raven like a writing desk?” except that this one has a real answer.
Have you seen the New Datsun multi-purpose vehicle (MPV) yet? This is the question on most motoring journalists lips as the Nissan Motor Company launches (or should that be relaunches) its iconic Datsun Brand in Indonesia.
The release of the seven-seater Datsun Go+, which has a 1,200 cc engine and gets more than 20 kilometers to the liter, which will now allow Nissan to tap into the developing world’s growing middle-class market.
Nissan has revealed sketches of the first Datsun in 30 years as a prelude to the official launch of the next generation Datsun in New Delhi on the 15th of July.
Although it will be at first only sold in India from 2014, it is also to be introduced into developing markets such as Indonesia, Russia and even South Africa at a later as yet unconfirmed date. Keep an eye out on our website however for more Datsun South Africa updates as and when they happen.
Yes, it’s no longer just a rumour. Nissan CEO Carlos Ghosn announced in an official statement that the iconic Datsun brand name would be making a comeback. But it won’t be appearing in showrooms across the world. For now it’s been reserved for very specific emerging markets including India, Indonesia and Russia.
The Datsun name went into retirement in 1981, when the automaker re-established itself as Nissan in the States. Now it’s being revived to form the third brand in the Nissan family, along with its luxury sibling, Infiniti. But where exactly does it fit into the market? Datsun will offer buyers inexpensive and fuel-efficient vehicle options, i.e. budget cars.
Datsun vehicle sales in India, Indonesia and Russia are expected to start as soon as 2014. And Nissan won’t only bring new vehicles to Indonesia, it will also bring new job opportunities. In 2011 Nissan sold 60 000 units in this growing market and it expects the number to increase to 250 000 by 2014 while the workforce will expand to 3300. Will Datsun return to South Africa? It doesn’t seem likely at this stage.