A perception has developed by Japanese Automakers that flagship sports cars are needed to encourage brand recognition and thus Nissan has started focusing again on sports car development instead of mainly investing research and development funds in hybrids and EVs. However, in order to reduce development costs, they have been working in conjunction with other foreign manufacturers while producing these luxury vehicles. This begs the question – will it improve brand recognition or water down the brand identity?
The Nissan 370Z NISMO gets a 2014 upgrade and boy is it a good one!
The revised 2013 Nissan 370Z, scheduled for release next June in the States was recently previewed at the annual Chicago Auto Show. Still featuring the same powerful drivetrain, Nissan made a number of subtle styling enhancements to the iconic sports car that will again be available as a Coupé, Roadster and Nismo Z model.
Updates to the 2013 model include a refreshed front fascia with vertical LED daytime running lights, a red reflector added to the rear fascia, new 18” and 19” alloy wheels, red-finished brake calipers and two new exterior colours to name only a few.
Image via AutoBlog
Slip into the driver’s seat of a Nissan 370Z and the road is yours for the taking. Striking, sexy and sophisticated, it’s everything you’d expect from a sports car and more. Roadster or Coupé, whatever your choice, you’ll still be leader of the pack in a new 370Z.
Considered to be the most powerful Z yet, the fourth generation VQ 3.7L V6 engine in the 6-spd manual and 7-spd auto 370Z, delivers a formidable 245kW of power and 363Nm of torque. Its premium braking system and superior suspension give the driver the confidence to conquer the straights and take on the tightest corners while its Variable Valve Event and Lift (VVEL) technology ensures optimised fuel economy and reduced emissions.
Before you’ve even heard the roar of the engine, the 370Z’s muscular design will get your heart racing. From its aggressive stance and sleek lines to its twin chrome-plated exhaust pipes and 19” forged RAYS aluminium-alloy wheels, its exterior is styled to match its performance promise. And it only takes 20 seconds and the push of a button to feel the sun on your shoulders with the Roadster’s fully automatic, latch-free, soft-top.
Get into the cockpit and you might think the road has turned into a racetrack. From its leather sports seats and driver-angled instrumentation to optimum steering wheel rim design and push start button, the 370Z is geared towards an unparalleled driver experience. Add to this top safety features, a premium audio system with 8 Bose® speakers, iPod and hands-free Bluetooth compatibility and Intelligent Key access and start-up abilities, and you’re in for the ride of your life. Good news for those shopping within this market segment, the Nissan 370Z retails from a highly competitive R527,900.
Nissan is well known across the motoring world for its quality sports cars, such as the 370Z and the GT-R (they have just enjoyed the most successful racing year they have ever had), but nobody expected them to launch a beast of a vehicle such as the Nissan 370Z NISMO.
This bad boy of racing is going to blow away all of its competitors and comes packaged with race ready spec modifications and a host of upgrades that include a trimmed down weight (down to 1340kg’s) and increased horsepower (355). The increase in power is thanks to a modified competition spec exhaust and returned engine management.
The new 370Z NISMO has been designed with the FIA GT4 and GTS racing series in mind, but the vehicle can also be tweaked to compete in the Grand Am Racing circuit.
Nissan 370Z NISMO Specs:
Engine Type: 3.7-litre V-6
Torque: 374 N.m (276lb-ft)
The Nissan 370Z NISMO contains upgrade parts that are not part of the standard 370Z street car design such as a new racing exhaust; new clutch and flywheel; new oil, engine, and transmission coolers and tougher hoses and connectors in the engine.
Engine: 3.7l Automatic
From the moment I was asked to test drive the Nissan 370Z, the anticipation was running through my otherwise petrol-filled veins. Not really a car one sees around much, but when you see it, you recognize its strong look. Coming from a long line of sports cars, starting off with the legendary 240Z in the late 1960’s, Nissan have been gallantly working at producing a supercar that not only looks hot, but is as competitive as the best of them. On ALL levels. And I think they’ve done a pretty awesome job.