Juke, Cube and IDX: Revealing The Two Faces of Nissan

Posted by on 26 Feb 2014 under Nissan Cube, Nissan IDx, Nissan Juke

For most vehicle manufacturers, if you picture their entire range of vehicles in your mind and it just makes sense. Think about the two big German brands. Throughout their range of vehicles there is an underlying theme, a similarity that runs across between vehicles that makes them instantly recognizable. They succeed in bringing the same basic idea across in each of their vehicles. And it is boring.

Read More

The IDx: Nissan’s New Pocket Rocket?

Posted by on 15 Jan 2014 under Nissan Concept, Nissan IDx

“The way people are buying cars is changing. A choice of colors and matching wheels is no longer enough. In a society where cars are purchased as a reflection – and enabler – of a driver’s lifestyle, the way future models are designed needs to be revolutionized.” These are the words behind the revolutionary new Nissan IDx Freeflow and IDx NISMO concept cars.


Read More