For most vehicle manufacturers, if you picture their entire range of vehicles in your mind and it just makes sense. Think about the two big German brands. Throughout their range of vehicles there is an underlying theme, a similarity that runs across between vehicles that makes them instantly recognizable. They succeed in bringing the same basic idea across in each of their vehicles. And it is boring.
“The way people are buying cars is changing. A choice of colors and matching wheels is no longer enough. In a society where cars are purchased as a reflection – and enabler – of a driver’s lifestyle, the way future models are designed needs to be revolutionized.” These are the words behind the revolutionary new Nissan IDx Freeflow and IDx NISMO concept cars.