As far as clever marketing ideas go, self-driving slippers must rank among the top. In an effort to showcase their semi-autonomous driving technology, Nissan took it a step further and developed autonomous footwear. The self-driving slippers function in a similar way to Nissan’s battery-powered electric vehicle, the Nissan Leaf which won Best Innovation at this year’s Consumer Electronics Show.
Try NOT to think about a pink rhinoceros…
…It’s actually quite easy, isn’t it? As long as no-one says ‘don’t think about a pink rhinoceros’.
In this case the rhinoceros in the room is the main sticking point (as rhinos often are) facing thought-operated vehicle technology (i.e. driving your car with your brain). After all, you don’t want your car screaming to a halt in the middle of the highway just because you’ve suddenly remembered you left the stove on at home?
…it sounds a little Steven King when you say it like that, doesn’t it? Like James Cameron is going to sue somebody for the rights to the movie? Well, we haven’t quite reached the prophesied Singularity (when artificial intelligence finally becomes smart enough to insist we take our own garbage – and stay outside!). So hold the phone, no need to call Arnold just yet. You might want to call your personal banker though, because you’re going to want one of these:
With only a month to go until the launch of the new Star Wars movie, the Lucasfilm, Disney and associated advertising partners have gone into overdrive to ensure that only the best marketing material is being launched. This includes the continuation of an epic advertising deal between Nissan and Disney that was first established during the launch of the Rogue One standalone story released a year ago. Whereas the previous Nissan campaign was for the Nissan Rogue (known as the immensely popular Nissan X-Trail here in South Africa), this time around Nissan is highlighting its driver-assistance technology by comparing it to a Star Wars droid. Amazingly, this is not actually a bit of creative license on the part of the advertising agency, but is in fact an apt comparison as the New 2018 Nissan X-Trail that recently launched in South Africa has some very futuristic safety features. These include, but are by no means limited to:
Nissan, along with automakers Mercedes, BMW, Ford, and Volvo have all been hard at work developing prototypes of self-driving cars for their respective vehicle stables, but it looks like these much-anticipated robocars will only be ready for launch around 2020. In the meantime, however, developing technology and official legislation continues to pave the way for this exciting new chapter in personal transportation.
A month or so ago we told you about Nissan’s incredible innovation (the ProPilot system) and how it is going to save your nerves and your calf muscles in traffic. Technologically it represents giant leap towards realizing the goal that is self-driving cars. Sadly, the morning commute is not the only hurry-up-and-wait torture endured by modern man. Lines and queues are among the great evils of our time. We stand in line to board planes, for a few measly kernels of popcorn or even just for our daily bread. We queue up for the privilege of renewing our vehicle registration or even just to empty our bladders. Well, no more!
We have, on many occasions, jokingly referred to the ‘rocket scientists’ at Nissan who bring us this innovation launch or that automotive breakthrough. Well, many a true word is spoken in jest and none truer than the name of Dr Maarten Sierhuis, ex-NASA programmer and director of the Nissan Research Center in Silicon Valley.
The idea of cars that drive themselves conjures up scenes from sci-fi movies, futuristic novels and far fetched cartoons. Or at least it did. Over recent years there has been a lot in the news about car manufacturers who are pushing the envelope, embracing technology and forging into the future with self driving technology and at the forefront of this revolution is Nissan.
When people talk about artificial intelligence we more often than not think of some of the world’s greatest sci fi movies, TV series and books. However, this science fiction is fast becoming science fact thanks to companies such as Nissan who are using technology to create vehicles that are able to think for themselves and make the road a safer place. Unfortunately we are not just yet at the point where smarter more responsive cars can handle all unexpected road situations, however that might be about to change thanks to Nissan’s Seamless Autonomous Mobility System or SAM.
Nissan has long been one of the few automotive giants to fix their gaze firmly on the future. While other manufacturers debate whether or not to add racing stripes or a fifth wheel, Nissan looks at the more fundamental role of the car as a societal tool and predicts how it (and our needs) will evolve. Their electric prodigy, the Nissan Leaf, seems to be in the vanguard of many of these futuristic endeavours. That is certainly true of their Intelligent Vehicle Towing project (IVT), implemented at their Oppama Plant in Japan.