The Nissan stand at the Paris Motor Show is offering visitors a chance to experience “Chase the Thrill,” a new Virtual Reality (VR) encounter, which allows users to transform themselves into a rollerblading android capable of navigating a cyberpunk-esque simulated cityscape.
This experience, in which the mobile robot chases a Nissan Juke, is the result of collaboration between D2NA/DigitasLBi France, Nissan’s digital marketing specialists, and Unit9, a London-based production company. “Chase the Thrill” was inspired by the recent Nissan Juke TV ad, “Tested to Thrill”. Digitas LBi creative director explains that they spotted an opportunity to simulate the excitement of driving in an “innovative way” that gets the pulse racing. He praises Unit9 for their skills in interactivity and storytelling, since the experience not only highlights the Nissan Juke’s unique features, but also offers an adrenalin rush.
There really isn’t a better athlete to personify the Nissan Juke’s unique and daring character than Olympics champion snowboarder, Jenny Jones. Afterall, Jones started off her career by snowboarding in France in winter and surfing in Devon in the summer, funding her adventures with unique odd jobs, such as teaching children to fence. The Nissan Personalise your Thrill Ad gives Jones ample coverage to show off her unrivalled skills where she boards from a mountain to an escalator and down stairs to get to the Nissan Juke. To emphasise the fact that the Juke is highly customisable, the snow along her route is dyed in various bright colours which wouldn’t be out of place in a Bollywood routine.
Autotrader.com has named the Nissan Juke as one of the top 7 must-shop cars for dog lovers and we have to agree. Here are five reasons why we think the Nissan Juke is perfect for your pooch:
It is no secret that Nissan is the world’s leader when it comes to crossover vehicles. The Qashqai, Murano, Juke and the all-new X-Trail are not just fantastic vehicles, they are the perfect vehicles for the 21st century: Economy, power and beauty in one smart package.
It is varsity or college holidays and you are not in the mood to spend vac studying, so why not clear your mind and relax with a good old fashioned road trip?
While many people think that road trips are a purely American cultural phenomenon, South African road trips are just as exciting. South Africa is an exceptionally beautiful country with plenty of amazing things to go see and do! Did you know that we have the world’s highest bungee jump at the Bloukrans river and the world’s highest commercial abseil on Table Mountain? It is not just these record breakers that are amazing to do, there are hundreds of fascinating towns throughout South Africa that are great to visit!
For most vehicle manufacturers, if you picture their entire range of vehicles in your mind and it just makes sense. Think about the two big German brands. Throughout their range of vehicles there is an underlying theme, a similarity that runs across between vehicles that makes them instantly recognizable. They succeed in bringing the same basic idea across in each of their vehicles. And it is boring.
Nobody will argue that the Juke’s design makes a bold statement as is, but imagine being able to add your own styling stamp to make it uniquely yours. Nissan’s new personalisation programme aims to do just that and will provide owners with a variety of potential trim and colour combinations to create their very own look for their Juke.
The South African Guild of Motoring Journalists’ jury’s votes have been cast and 12 finalists elected to compete for this year’s SA Car of the Year title. Great news for Nissan and not really a big surprise is that its trendy and powerful Juke 1.6 DIG-T Tekna (Leather) model is in line for the coveted award.
Nissan has produced a one-off Batman inspired special edition Juke Nismo to celebrate the launch of The Dark Knight Rises on DVD and Blu-Ray in the UK. But the ultimate fan’s dream car won’t go on sale or auction, instead it will go to one lucky winner of the automaker’s Thrill Test competition.
The exclusive The Dark Knight Rises model will feature the same 1.6L turbocharged engine, 6-speed manual gearbox, bodykit and uprated suspension as found in the Juke Nismo, which is expected to go on sale in January 2013. Unique features in turn will include matt black paintwork, 18” Nismo alloy wheels with red detailing, a shark fin antenna, aluminium bat logos on the front and rear, reflective bat badges on the headrests, a clever uplighter that projects the bat logo and various other applications of the iconic bat symbol.
The online competition runs until the end of February 2013 and the winner of the The Dark Knight Rises Nissan Juke Nismo will be announced at the beginning of March next year.