Nissan has long recognized the promise of the enormous African car market. Now it seems the Japanese carmaker sees this potential being realised. Nissan has just streamlined its dispersed African arm into a single region – Nissan Africa. Operations, development and management will be based in Africa and operate on a continent-level scale.
The new SA-bound Nissan Navara was unveiled globally early in November and has been confirmed to be launched in South Africa! We have already seen a huge initial interest and we are very excited about the new Navara to come to market, early in 2021. Nissan Motor Corporation will only be releasing specification details closer to the launch. We’ve gathered as many details as we could and this is what we know:
Bakkies are used all over the world, but there are some countries where the bakkie is more important. South Africa is such a country and the Aussies’ veneration of their ute is legendary. And then there are the Americans.
In a bid to promote high-growth markets, the Nissan Motor Company has announced plans to launch seven new vehicles in Africa over the next two years. The Japanese automaker wants to shift focus on the African continent in an attempt to counter some of the impacts of the COVID-19 pandemic.
Many would agree that the Nissan Navara is a popular choice in South Africa, and those who own one will know first-hand what this bakkie offers. The first generation launched more than ten years ago and made a huge impact with its unique design, styling and robustness.
The Nissan global transformation strategy was announced in May 2020 with a particular focus. The Japanese automaker, Nissan Motor Company, is looking closer at cost-rationalisation and market prioritisation for achieving sustainable growth, financial stability and profitability. They plan on achieving this by the end of the financial year 2023.
Boredom and the means to alleviate it is a powerful combination. Imagine you have a workshop. There is a Nissan Navara bakkie. There is a spare GT-R engine just lying around. You are in England, so it’s raining. Nothing to do. You get the idea.
Who doesn’t like a multi-purpose tool like a swizz-army knife with a screwdriver, pliers and bottle opener among other functions? That’s exactly what the Nissan Navara represents – a good looking, rugged and practical utility vehicle. The key to success for any utility vehicle is their ability to multi-task and the Nissan Navara exceeds all expectations.
The new Nissan Navara not only looks the part but it is also much tougher, smarter and more fuel-efficient than its predecessors. Nissan designers have ensured that the new Navara checks all the boxes with a host of new features adding to the appeal.