The Nissan Navara needs no introduction as it’s one of South Africa’s most popular bakkies. Since launching the first model, it continues to win the hearts and minds of many motorists with modern styling, a robust exterior, plenty of technology features, power, torque and exceptional off-road capabilities.
When you drive up the N7 to Malmesbury past Edgemead, you can smell where the cows go when the cows have to go. It is very rural. There are lots of bakkies as well. That got me thinking about who drives what and why. There is a perception that one or two brands dominate the bakkie market in South Africa and that farmers who have to transport the result after the cows have gone will choose one of these bakkies. But in this particular corner of hayseed heaven, I noticed a sizable percentage of Nissan Navara bakkie – a name I always associated more with city folk, with comfort and a bit of luxury rather than transporting cow-doings.
The new Nissan Navara was recently revealed on the global stage and now, Nissan South Africa has released more details on its plans for the local market. Aside from having the latest best-in-class technology, the facelifted Nissan Navara also looks stunning with a sense of uncompromising ruggedness accompanied by a stylish, modern design. It certainly tops the contender list to lead the bakkie segment into the future.
Nissan has long recognized the promise of the enormous African car market. Now it seems the Japanese carmaker sees this potential being realised. Nissan has just streamlined its dispersed African arm into a single region – Nissan Africa. Operations, development and management will be based in Africa and operate on a continent-level scale.
The new SA-bound Nissan Navara was unveiled globally early in November and has been confirmed to be launched in South Africa! We have already seen a huge initial interest and we are very excited about the new Navara to come to market, early in 2021. Nissan Motor Corporation will only be releasing specification details closer to the launch. We’ve gathered as many details as we could and this is what we know:
Bakkies are used all over the world, but there are some countries where the bakkie is more important. South Africa is such a country and the Aussies’ veneration of their ute is legendary. And then there are the Americans.
In a bid to promote high-growth markets, the Nissan Motor Company has announced plans to launch seven new vehicles in Africa over the next two years. The Japanese automaker wants to shift focus on the African continent in an attempt to counter some of the impacts of the COVID-19 pandemic.
Many would agree that the Nissan Navara is a popular choice in South Africa, and those who own one will know first-hand what this bakkie offers. The first generation launched more than ten years ago and made a huge impact with its unique design, styling and robustness.
The Nissan global transformation strategy was announced in May 2020 with a particular focus. The Japanese automaker, Nissan Motor Company, is looking closer at cost-rationalisation and market prioritisation for achieving sustainable growth, financial stability and profitability. They plan on achieving this by the end of the financial year 2023.
Boredom and the means to alleviate it is a powerful combination. Imagine you have a workshop. There is a Nissan Navara bakkie. There is a spare GT-R engine just lying around. You are in England, so it’s raining. Nothing to do. You get the idea.