Nissan has long recognized the promise of the enormous African car market. Now it seems the Japanese carmaker sees this potential being realised. Nissan has just streamlined its dispersed African arm into a single region – Nissan Africa. Operations, development and management will be based in Africa and operate on a continent-level scale.
If you’ve always been a fan of the hard-working Nissan NP300, you’ll be thrilled to learn that the new flagship model of this tough and ready workhorse was recently unveiled at the 2018 NAMPO Agricultural show, much to the delight of Nissan enthusiasts from all over the Free State.
No, we’re not talking about the rugby team, “The Cheetahs”. (There is disagreement as to whether or not they need saving…) What we can all agree on is that our South African wildlife needs preserving. Enter: the Ann van Dyk Cheetah Center, an organisation dedicated to the survival of the cheetah (and the wild dog) and who have bred about 800 cubs in captivity since 1971.
South Africans know, Hardbody is a coveted, royal title, truly earned by the Nissan NP300. A title founded and passed down since 1986, a title South Africans swear by – and for good reason. When you’re behind the wheel of your very own NP300, you are the king (or queen) of your own castle.
Known for being part of the South African motoring landscape, the Nissan Hardbody nameplate has a history that can be traced back to the early 1960’s. This is when the Datsun Motor Vehicle Company first introduced its 1-ton bakkie into the South African market. Now, take a leap forward in time to 1988! This is when the first Nissan bakkies bearing the Hardbody badge were built and they soon became a huge part of the SA bakkie culture.