Three Nissan Ads Among Five Top US TV Car Ads
Brie Larson is an American actress, filmmaker and singer. Recently she starred as Caron Danvers in the mega-Marvel movies Captain Marvel and Avengers: Endgame. She is also the face of Nissan USA and the TV ads featuring her dominated the US automaker ads, taking up three of the top most-seen spots in 2022.
American TV advertising is beyond huge. Mainstream sports such as NBA (baseball) and college football, and news and talk shows, draw tens of millions of viewers. Winning in this arena is vital to the success of any advertiser and Nissan has done very well last year.
Number one on the list is called Today Is Made For Thrill: Why Wait For Tomorrow? It was viewed 2.54 billion times and features a collage of Nissan cars, with Larson at the wheel. The ad is fast-paced and has exceptional production values and you just want to drive a Nissan right there.
Second on the list is 60 Years in 30 Seconds. This ad was seen 2.54 billion times and references Nissan’s 60-year legacy in the States. Yet again tightly written and directed, with great nostalgia shots followed by superb action footage.
Fifth on the list is Electric Cars For Electric Drivers, viewed 2.07 billion times. It talks about the Leaf legacy and the future of Nissan EVs, with the message that these vehicles have covered over 5 billion miles and they are so silent, you can hear your heart beating faster when you drive them.
So now you are wondering about ads three and four on that list, right? To be fair, and to show you the kind of competition in this market, here they are.
Number three is Dodge: We Do Power, which features muscle cars going fast, a pretty much-defining characteristic of that brand’s top models.
In fourth place is Subaru: Well Adventured. This is visually and conceptually very pretty, but probably two too many ideas crammed into one ad. But they know their market best.
The thing about these ads is that they are all aimed at brand building. It feels as if South African TV advertising is too small and too fractured to do that, and we have often been left with only hard-sell advertising instead.
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