4 New Concept Cars Define Nissan’s Design Strategy
Nissan’s future design strategy revolves around several key pillars that aim to redefine the brand’s visual identity while embracing technological advancements, human-centred design and sustainability. Offering a glimpse into this future design direction, Nissan unveiled four radical new concept cars at the 2024 Beijing Motor Show.
In a joint effort with local partner Dongfeng, the automaker introduced two saloons and two SUVs, with one of each being a plug-in hybrid (PHEV) and the other all-electric.
We take a look at how this new design language is shaping these four new future Nissan vehicles.
Emotional Intelligence At The Core
The key pillars of Nissan’s future design language include emotional geometry, timeless Japanese futurism, human-centricity, electrification and sustainability, along with digital Integration.
The concept of ‘Emotional Geometry’ underpins Nissan’s approach to creating designs that evoke strong emotions and connect with consumers on a deeper level, achieved through the use of bold lines, dynamic shapes, and expressive details.
Drawing inspiration from its Japanese heritage, the brand incorporates elements of traditional aesthetics and craftsmanship into its designs, resulting in a unique blend of timeless elegance and cutting-edge technology – a philosophy dubbed ‘Timeless Japanese Futurism’.
Nissan is also placing a strong emphasis on creating vehicles that cater to the needs and desires of drivers and passengers, prioritising factors such as comfort, convenience, and user experience.
As the industry shifts towards electric vehicles, Nissan is committed to developing designs that showcase the unique advantages of this technology, incorporating aerodynamic elements to improve efficiency and utilising sustainable materials and manufacturing processes.
Moreover, the company recognises the growing importance of digital technology, investing in advanced user interfaces and connectivity features to ensure its vehicles are equipped with the latest innovations in infotainment and safety systems.
4 New Concepts Based On Design Philosophy
These four concept cars from Nissan serve as a powerful statement of the brand’s design ambitions. As the automotive industry continues to evolve, Nissan is poised to lead the charge with its visionary and emotionally resonant designs, capturing the imaginations of consumers worldwide.
The Evo Concept
4 New Concept Cars Define Nissan’s Design Strategy
The Evo Concept, a saloon PHEV, makes a bold statement with its funky and unconventional design language. Sharp, descending headlight crystals and a rear end reminiscent of the Volvo S90 give this concept a distinct and eye-catching aesthetic.
However, the Evo Concept’s true significance lies in its role as a preview of Nissan’s future support and safety systems. Its minimalist interior showcases dual screens, ambient lighting along the dashboard, and strategically placed storage bins in the centre console – hinting at the brand’s approach to user experience and interior design.
With the Evo Concept, Nissan strikes a careful balance between avant-garde styling and functional innovation.
The Era Concept
4 New Concept Cars Define Nissan’s Design Strategy
Catering to the mobile lifestyle of modern professionals, the Era Concept PHEV SUV is aimed squarely at “young business people who treat their car as a second home”.
Nissan has outfitted this concept with a host of amenities to transform it into a veritable mobile living space. Zero-gravity seats provide ultimate relaxation, while a suite of entertainment systems keeps occupants connected and engaged. The air suspension system further enhances the comfort factor, ensuring a smooth and serene ride no matter the terrain.
With the Era Concept, Nissan demonstrates its understanding of consumers who demand more than just transportation from their vehicles, but rather a seamless extension of their dynamic lifestyles.
The Epoch Concept
4 New Concept Cars Define Nissan’s Design Strategy
Among the saloon offerings, the Epoch Concept takes a more sophisticated design approach compared to the funkier Evo Concept. However, its understated elegance belies an interior that is truly cutting-edge – boasting advanced AI capabilities that can recognise and respond to the driver’s emotions.
This innovative emotional intelligence feature exemplifies Nissan’s commitment to delivering a driving experience that is not only highly personalised but also deeply intuitive and intelligent.
The Epoch Concept seamlessly blends a refined aesthetic with forward-thinking technology, offering a glimpse into the brand’s vision for the future of automotive design and human-machine interaction.
The Epic Concept
4 New Concept Cars Define Nissan’s Design Strategy
Rounding out the lineup is the Epic Concept SUV, an all-electric showpiece that embodies Nissan’s bold and futuristic design language. Its striking light signatures mirror the multi-pronged look of the Era Concept, complemented by a more pronounced lower section reminiscent of the two saloon concepts.
While its aesthetics turn heads, the Epic Concept’s true party trick lies in its emphasis on autonomous driving technologies. Nissan also touts the SUV’s ability to serve as a mobile power source, making it an ideal companion for adventurous trips to rural destinations.
While details like powertrains and pricing remain to be finalised, these concept vehicles serve as a strong indicator of what we can expect from Nissan’s design department moving forward.
Find out more about other Nissan Concept Cars here and stay tuned to our blog for more updates on the latest Nissan vehicle concepts.
