How Nissan Dominated the Crossover Market

It is no secret that Nissan is the world’s leader when it comes to crossover vehicles. The Qashqai, Murano, Juke and the all-new X-Trail are not just fantastic vehicles, they are the perfect vehicles for the 21st century: Economy, power and beauty in one smart package.

Crossover Dominance

The crossover vehicle class is one of the newest classes of vehicles not having existed a few years ago. But driven by the global demand for affordable and economical small SUV’s, Nissan stepped by and reinvented the family car market with the ground-breaking Nissan Qashqai in 2007. The Qashqai combined the rugged good looks of an off-road vehicle and its high driving position with the fuel economy and driving fun of a hatchback, and was a massive success globally. Since then Nissan has introduced several other models to the crossover market, each of which share in the same ideology of the Qashqai.

With their distinctive V-shaped grille, high wheel arches, tapering waistlines and flowing rooflines sets the Nissan crossover range apart by giving them sexy, sporty and elegant visual appeals.

But Nissan isn’t ready to sit on its laurels – fundamental to Nissan’s design ethos is the ongoing development of all crossovers, making them better, more beautiful and more environmentally friendly by adopting the latest technology with regard to both safety and efficiency.

The technology inside the crossover doesn’t just begin and end with NissanConnect, Nissan has also ensured that the crossover range has some of the world’s most advanced driving technologies:

  • Around View Monitor with Intelligent park Assist
  • Nissan Safety Shield
  • Moving Object Detection
  • Lane Departure Warning
  • Blind Spot Warning
  • Forward Emergency Braking
  • Driver Attention Alert
  • Traffic Sign Recognition
  • High Beam Assist
  • Park Assist

While several of these options are not available in South Africa, the technology behind them is changing the way we see cars and safety, and we can expect them to arrive in all Nissan vehicles over the next few years.

But this technology is not limited to only safety – another of the crossover’s key selling points is its powerful yet economical engines. Nissan has used advanced engineering and intelligent technologies to downsize engines while still maintaining performance and flexibility. These smaller engines weigh less and have less internal friction making them cleaner and more fuel-efficient resulting in incredible savings for drivers.

Take a closer look at the Nissan Juke, Nissan Murano and Nissan Qashqai here and then chat to us about taking one of these beauties out for a test drive!


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