Nissan In-Cabin Sound Upgraded In Collab With Bandai Namco

Nissan cars getting upgraded cabin sounds

Nissan and Bandai Namco upgrading Nissan in-cabin sounds

Have you ever stopped to think if the alert sounds in your car are the right kind of sounds? Could it be better? How does it make you feel? Can you distinguish one alert from the other so you know exactly what you need to do when you hear a certain sound, or how you need to react when you hear another? These are the kinds of things that Nissan’s automobile designers care about a great deal.

While the average driver may not exactly care about whether a particular alert is ‘on brand’ for the car they are driving, getting behind the wheel of a car of which every aspect has been so carefully considered does pave the way for an exceptional experience every kilometre of the way.

This is why we are so excited to announce that Nissan is collaborating with video game developer Bandai Namco to develop a full new range of in-cabin sounds for its vehicles. This includes all of the alert and notification sounds you hear inside its vehicles.

A video game developer may seem like an interesting choice as a partner in this regard, but it actually makes a lot of sense. The gamification technology and science behind the multi-billion-dollar video game industry are game-changing, to say the least. These developers know and understand how the human mind works, and what type of visuals, and audio, get the right type of responses in a friction-free way.

The Bandai Namco team also understands the value of staying on brand and creating an aural signature that users can identify straight away. The aim is to create a new set of alert- and notification sounds that conform to the preferences of discerning Nissan drivers, and also make the auditory information earlier to understand while still being beautiful and emotive.

DID YOU KNOW? The most pleasing musical chords are known to have simple mathematical relationships between the different sound frequencies within it. A theoretical model of neurons associated with hearing may explain why these note combinations are more pleasing than others.

To find out more about the many wonderful aspects of owning a Nissan, get in touch with our team at Group 1 Nissan. Our branches in Kuilsriver, Stellenbosch, Johannesburg, Uitenhage and Gqeberhan are standing by to get you behind the wheel of your dream car at a price you can afford. Come on over to experience innovation that excites.


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